YouTube

Using Video in your online marketing

Posting and sharing video on your website and social media platforms is a great way of connecting to your customers, whether its your own video or linking/embedding someone else’s.

We’ve all seen the viral video campaigns.   They range from cute to bizarre to emotional and more often than not gain media attention because of the amount of people who have viewed them and the impact this then has on the person concerned.  Case in point, in yesterday’s news the story of the boy who was bullied and fought back.

Here’s another, a video showing a babies’ reaction to his mother blowing her nose (!) that’s gathered well over 9 million views in just one week(!), proving that babies are always appealing…click here to view (embedding has now been disabled)
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Flashmob Marketing

After watching Jamie’s Oliver’s Food Revolution the other night and seeing the Flash Mob he organised, I searched on the web to find out more about this “Flashmob” marketing technique and what it’s all about.

A Flash Mob is a true example of interactive marketing.  It’s where marketers create a really unusual experience in a really normal place, usually involving music and dance.

Obviously not the stuff of small-business marketing, but fun to watch: the power of the interaction of people and the ongoing “viral marketing” using YouTube.

This one happened just a couple of weeks ago at Heathrow Airport – it involved 500 people and was the basis of an advertisement for T-Mobile – what a great welcome home for some unsuspecting passengers!

Last year, T-Mobile also did something similar (but a bit more staged) in Trafalgar Square  which involved 13,500 people (I love the song, and the memories of London!)… Read More