Twitter for business

Social Media Marketing– multiple platforms, one voice

 

Social Media has been most talked about ‘must have’ tool for business marketing in years.  Everyone is doing it and –with a target audience of more than 1 billion people interacting via social media globally – you can understand why.  Social media users represent 70% of the total internet-using population on the planet.

But before we get too carried away, it’s worth remembering that social media is just another marketing tool.  It sits alongside a whole raft of other channels that businesses use to communicate with their audiences.

And as with the other more ‘traditional’ marketing techniques, the key isn’t just doing them – it’s doing them right.  Many businesses make the mistake of using social media platforms to communicate in an ad-hoc way without integrating them into the business’ overall marketing strategy…. Read More