Social Media has been most talked about ‘must have’ tool for business marketing in years. Everyone is doing it and –with a target audience of more than 1 billion people interacting via social media globally – you can understand why. Social media users represent 70% of the total internet-using population on the planet.
But before we get too carried away, it’s worth remembering that social media is just another marketing tool. It sits alongside a whole raft of other channels that businesses use to communicate with their audiences.
And as with the other more ‘traditional’ marketing techniques, the key isn’t just doing them – it’s doing them right. Many businesses make the mistake of using social media platforms to communicate in an ad-hoc way without integrating them into the business’ overall marketing strategy…. Read More
