Business Blogging, Social Media for Business

Content is King! 10 great Content Ideas to get you started

Going back 12 years ago, I worked for Television New Zealand, in an entrepreneurial division that generated additional revenue from existing media content.  My manager would always preach:
“Content is King!”

Here we are in a very different business playing field, but the rule remains.

We now have this new tool called Blogs, still a relatively new concept in the business world of NZ.  It is short-hand for “Weblog” and is an easy way of presenting brief chunks of frequently refreshed Web content.

The Blog is the “Hub” of Social Media and for this, YOU NEED CONTENT.

Why?  Well, content drives the internet and your customer is looking for information that solves a problem, not a sales pitch.

Suddenly, we as business and brand owners have to take off our traditional marketing hat and put on our publishing hat, to create and publish content that is Valuable, Compelling, Relevant and Consistent to our customer.

Once we do this, we get it out to our customer using Social Media strategies – we have then involved our customer in our business…. Read More

About Us, Business Blogging, Facebook, LinkedIn, Social Media for Business, Twitter, YouTube

Sky News Australia talks Social Media for Small Business

I have just watched a fantastic news clip from Sky News from last Friday (12th Nov), called Technology Behind Business where they interview a panel of Australian Social Media experts.

If you haven’t got 13 mins to watch the interview in full, I have summarised it below.  Some great content, especially how they summarise Facebook, Twitter and Linkedin from a business perspective.  Also, I enjoyed listening to hear the Aussie accent for a change  :)

Summary:

It starts off introducing the topic by saying that

SME’s (small to medium sized businesses) view Social Media as the “unknown” with more than 50% currently shying away from it …… Read More

Social Media for Business

The Impact of Social Media on our Communication

I originally had this as part of my blog post “What is Social Media?”, however I realised that there was just too much information and didn’t want it to get lost in the words.

Social Media has had such a fundamental impact on the way we communicate.

“We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media”

But, It used to be that if people (consumers) wanted to find out something, they would look in the yellow pages, the local paper, ask around their friends for recommendations…

To find out the news or tomorrow’s weather, we happily waited until 6pm and tuned into the television.

To check our communications via email, we checked our computer a couple of times a day, or perhaps just every couple of days.

How has the internet and the mobile smart-phones changed this? – Instant communication, Instant information…. Read More

About Us, Social Media for Business

What IS Social Media Marketing and How can it Benefit your Business?

Over the last 3 months I have immersed myself in the online industry and world of social media.  Because of all this learning, training, listening and participating in this field, along with my natural social tendencies, I do admit to forgetting that in fact, some people do not know what this term “Social Media” is !

You may have an idea that it’s something to do with Facebook and Twitter, but what does that mean to you? And if you are not one of the 500 million people on Facebook then you may be even more perplexed.

I have explained on a separate Page on my website, what I believe is a good summary of what Social Media means.  Have a read.

Then, consider this:

We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media

I have talked further in my next blog post about the Impact of Social Media and the way its changing the face of marketing and communication.

If all businesses are in social media networks, and people no longer have to look for their products and services, your competition is even stronger…. Read More

Social Media for Business, YouTube

Social Media Revolution

This is a great video to view to appreciate the power of Social Media and its place in today’s world.

The statistics are quite phenomenal.

You will be pleased you spent the 4 minutes or so to view it :)

This updated video, along with the original 2009 version, has had over 3.3 million views!

Social Media is not a fad,

It is a fundamental shift in the way we communicate