social media marketing

B2B (Business to Business), B2C (Business to Consumer), Social Media for Business

Social Media Marketing– multiple platforms, one voice

 

Social Media has been most talked about ‘must have’ tool for business marketing in years.  Everyone is doing it and –with a target audience of more than 1 billion people interacting via social media globally – you can understand why.  Social media users represent 70% of the total internet-using population on the planet.

But before we get too carried away, it’s worth remembering that social media is just another marketing tool.  It sits alongside a whole raft of other channels that businesses use to communicate with their audiences.

And as with the other more ‘traditional’ marketing techniques, the key isn’t just doing them – it’s doing them right.  Many businesses make the mistake of using social media platforms to communicate in an ad-hoc way without integrating them into the business’ overall marketing strategy…. Read More

About Us, B2B (Business to Business), B2C (Business to Consumer), Business Blogging, Facebook, LinkedIn, Social Media for Business, Twitter

The BLOG – the HUB of Social Media


The Blog is the Hub of a businesses’ communication and social media activity.

It is the space that you own (as opposed to 3rd party sites like Facebook) and that you can use to discuss anything related to your industry or of interest to your audience.    In essence it is an online community.

“Blog” is still a relatively new concept in the business world of NZ.  In fact 46% of major websites in NZ do not have a Blog on their website, despite the majority of them using them Facebook and Twitter as a marketing tool[1].

Where social media platforms can drive traffic to your website, the blog and its contents will keep them there and keep them coming back for more.

By building a Blog into your marketing strategy you will benefit from:

  1. Search engines like Google like fresh content and will reward your site with a high search ranking (especially if you use your keywords and post tags correctly)
  2. You can publish your own Content, when you wish and as you wish
  3. Your content is archived and always there (unlike a published article in print)
  4. The reader can interact directly with you by leaving comments and sharing the article on their networks
  5. Visitors can subscribe to your blog – and you will own that database… Read More

Just for Fun

Always Connected

Here is an interesting infographic that highlights how people are always “connected” these days.

We are all relying more and more on our phones for more than just chatting – for information, accessing the web, checking up on our social connections, keeping in touch.

This is a humorous take on our reliance on connectivity, but on the serious side, it’s more than a Trend of the younger generation but a Reality that impacts on how we do business today. To ignore it would be foolish.

View the full infographic created by Online Schools here…… Read More

B2B (Business to Business), B2C (Business to Consumer), Social Media for Business

Taking Your Networking Online

Social Media… Online Marketing… Facebook Marketing… Online Networking….

We are reading about it everywhere

Everyone is talking about it

Buzz words abound… connecting, engaging, interacting, Like, Fan, comment, Sharing, Posting, Viral …

This is new vocabulary to the local business person.

The world is changing and Yikes, how do we keep up?!

Stop, take a breath, “smell the roses” and let’s put this into perspective…

At the end of the day, business is about people and networking with people is what helps you personally and in business.   In the words of Rebecca Morris from Paradigm Shift “Character trumps Credentials every time… making it imperative to have the balance right in the online world”

So, yes we all know we have to get online with our business, but we can’t just do this and then sit back and hide behind our computer screens.  We also can’t just stay-still in this ever-changing world.

We have all heard the benefits of online social marketing…

  • Grow your brand awareness
  • Connect with your customers
  • Expand your networks
  • Increase your search engine rankings
  • Sell more,
  • etc,

There are many, many tools with which to do this.

Ultimately, this is what you need – here are the 7 key steps:… Read More

B2B (Business to Business), B2C (Business to Consumer), Social Media for Business, YouTube

Using Video in your online marketing

Posting and sharing video on your website and social media platforms is a great way of connecting to your customers, whether its your own video or linking/embedding someone else’s.

We’ve all seen the viral video campaigns.   They range from cute to bizarre to emotional and more often than not gain media attention because of the amount of people who have viewed them and the impact this then has on the person concerned.  Case in point, in yesterday’s news the story of the boy who was bullied and fought back.

Here’s another, a video showing a babies’ reaction to his mother blowing her nose (!) that’s gathered well over 9 million views in just one week(!), proving that babies are always appealing…click here to view (embedding has now been disabled)
… Read More