Social Media Manager

We are often asked to speak at groups and events about social media. Everyone wants to know how to use social media effectively.

In some ways, the answer is simple – set up correctly, know and use your keywords and then engage with your audience by posting on your chosen social media platform(s) regularly.

However, the plethora of social media networks can be overwhelming. If you don’t use them personally it can be very daunting to use an online system that you are not familiar with. And even if you are a regular personal user of social media, crossing the boundaries into business social communication can be difficult. Add to this that the news media keep telling us about the negatives of social media and protecting our privacy, it’s no wonder some people struggle.

For a small-medium business owner, there are 3 choices:

When I was a child at school my school reports would come home to my mother – all good grades, but always the comment along the lines of “very quiet”, “doesn’t speak”… I’m not sure if my mother worried about this or just took it as my personality, but somewhere along the line, things changed!

I remember many late night phone calls to teenage friends, teritiary – told to be quiet in the back row, onwards to first job – talked too much… so it was no surprise that my career path took at couple of turns along the way and with all that love of chat, I went from an Accountant to Marketing and the Media.

From TVNZ Sales to my own marketing consultancy working, among others, for Auckland Zoo and Annabel Langbein, to active community involvement with fundraising and event management, I have had some great experiences (you can read more on my Profile if you wish). And, from all this I have managed to pull together a unique set of diverse skills valuable in understanding how businesses tick…. Read More

Social Media Mgr

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