research

Researching your Competitors using Social Media

I have just read a very good article in the Social Media Examiner called How to Gain Competitive Insight with Social Media.

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This is a very interesting topic which not only highlights  a) how you can research your competitors online, beyond Google, but also, b)  gives some insight into what you can be doing online yourself, in order to be one step ahead of your competitors.

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The further advantage is that you can research what people in your industry are doing in other territories of the world – this can also give you a competitive edge for your local business ahead of others.  Great stuff !

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The article gives some good tips of researching competitors – have a read of the article to find out how to do the following indepth research.  There are also references and links to some good online tools you can use:… Read More

Sky News Australia talks Social Media for Small Business

I have just watched a fantastic news clip from Sky News from last Friday (12th Nov), called Technology Behind Business where they interview a panel of Australian Social Media experts.

If you haven’t got 13 mins to watch the interview in full, I have summarised it below.  Some great content, especially how they summarise Facebook, Twitter and Linkedin from a business perspective.  Also, I enjoyed listening to hear the Aussie accent for a change  :)

Summary:

It starts off introducing the topic by saying that

SME’s (small to medium sized businesses) view Social Media as the “unknown” with more than 50% currently shying away from it …… Read More