I have just read a very good article in the Social Media Examiner called How to Gain Competitive Insight with Social Media.
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This is a very interesting topic which not only highlights a) how you can research your competitors online, beyond Google, but also, b) gives some insight into what you can be doing online yourself, in order to be one step ahead of your competitors.
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The further advantage is that you can research what people in your industry are doing in other territories of the world – this can also give you a competitive edge for your local business ahead of others. Great stuff !
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The article gives some good tips of researching competitors – have a read of the article to find out how to do the following indepth research. There are also references and links to some good online tools you can use:… Read More
