purchasing behaviour

Daily Discount Deal Fatigue

The school holidays are over, the house is quiet, the wind is howling outside and I take a moment to enjoy my breakfast and coffee while catching up on the recent papers – I’ve been meaning to read the Business Herald from Friday – an article about the plethora of daily deal web offers.

I admit that, although I am subscribed to a few of these sites, I have actually become annoyed by their constant appearance in my in-box; I always look at one of them (the attractive GrabOne email), I don’t ever look at another one (because the images do not even load in my inbox – have they considered mac users?!), but the interesting thing is I have Never bought anything. Why is that? I ponder.

It’s a little bit like the constant barrage of Sales from big retailers such as Farmers and Briscoes, Rebel Sport etc and holiday sales like Boxing Day, Easter. I am immune to it.

It’s like the Entertainment Voucher books – great if you don’t mind going to different places, but what about your local favourite restaurant – I like to go where I know its going to be great.

It’s like wine on special in the supermarket – why would you buy it full price when you know next week it will be on special again?

.

Perhaps I am just odd, perhaps I like to rebel against the norm, but overall there are a few factors at play here for me:

1. Convenience – I am a busy person and I don’t like to have to buy on a certain day because there is a sale.   I don’t like to fight with the crowds or be given a purchasing deadline… Read More