This is a great clip of an interview on msnbc, with Gary Vaynerchuk, author of “The Thank You Economy”.
It is a powerful explanation of the return of one-on-one attention and the humanising of business.
Knowing your customers is the ultimate power of social media. If you know your customer, you can “connect” with them and win their business. Business is moving from big-box style of retail, big-advertising brands to the more local, social and personal approach, using social media.
Would you agree with him that there is a “hunger for socialisation” in todays marketplace?
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