facebook for business

B2B (Business to Business), B2C (Business to Consumer), Social Media for Business

Social Media Marketing– multiple platforms, one voice

 

Social Media has been most talked about ‘must have’ tool for business marketing in years.  Everyone is doing it and –with a target audience of more than 1 billion people interacting via social media globally – you can understand why.  Social media users represent 70% of the total internet-using population on the planet.

But before we get too carried away, it’s worth remembering that social media is just another marketing tool.  It sits alongside a whole raft of other channels that businesses use to communicate with their audiences.

And as with the other more ‘traditional’ marketing techniques, the key isn’t just doing them – it’s doing them right.  Many businesses make the mistake of using social media platforms to communicate in an ad-hoc way without integrating them into the business’ overall marketing strategy…. Read More

B2B (Business to Business), B2C (Business to Consumer), Social Media for Business

Taking Your Networking Online

Social Media… Online Marketing… Facebook Marketing… Online Networking….

We are reading about it everywhere

Everyone is talking about it

Buzz words abound… connecting, engaging, interacting, Like, Fan, comment, Sharing, Posting, Viral …

This is new vocabulary to the local business person.

The world is changing and Yikes, how do we keep up?!

Stop, take a breath, “smell the roses” and let’s put this into perspective…

At the end of the day, business is about people and networking with people is what helps you personally and in business.   In the words of Rebecca Morris from Paradigm Shift “Character trumps Credentials every time… making it imperative to have the balance right in the online world”

So, yes we all know we have to get online with our business, but we can’t just do this and then sit back and hide behind our computer screens.  We also can’t just stay-still in this ever-changing world.

We have all heard the benefits of online social marketing…

  • Grow your brand awareness
  • Connect with your customers
  • Expand your networks
  • Increase your search engine rankings
  • Sell more,
  • etc,

There are many, many tools with which to do this.

Ultimately, this is what you need – here are the 7 key steps:… Read More

Facebook, Resources

Facebook Facial Recognition

Facebook Privacy is in the news again – this time with a new “feature” called Facial Recognition.

A couple of months ago I wrote a blog post on Facebook Privacy Settings as I felt strongly about the fact that many people still did not understand the settings, or know how to fully protect their privacy, or even why they should.

I regularly meet with small business owners who are willing to explore the benefits of social media for business and embrace this new way of marketing online.  I absolutely admire them them for stepping outside their normal means of interacting with their customers, however the biggest concern I regularly hear expressed, is about privacy, ie. the need to protect personal privacy and keep it separate from business.

So the first thing I do is ensure their Facebook Personal Profile privacy settings (and those of their family, particularly their children) are set appropriately.

Meanwhile, Facebook is ever-changing and there’s been some recent talk in the online space over the rolling out of the Tag Suggestions which effectively means that faces are being scanned with facial recognition software…. Read More