Community

The Impact of Social Media on our Communication

I originally had this as part of my blog post “What is Social Media?”, however I realised that there was just too much information and didn’t want it to get lost in the words.

Social Media has had such a fundamental impact on the way we communicate.

“We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media”

But, It used to be that if people (consumers) wanted to find out something, they would look in the yellow pages, the local paper, ask around their friends for recommendations…

To find out the news or tomorrow’s weather, we happily waited until 6pm and tuned into the television.

To check our communications via email, we checked our computer a couple of times a day, or perhaps just every couple of days.

How has the internet and the mobile smart-phones changed this? – Instant communication, Instant information…. Read More

The Village Online: Top Tips for Interacting with your Customer

I live in a “Village” – trendy term for a suburb with community feeling.  I love this.  I love the fact I go out and see people I know and can engage with.

Imagine if your business had its own village of loyal and interested customers, with whom you could interact with on a regular basis and share interesting information that you believe in and that relates to your industry.

Imagine if this “village” regularly bought from you because they trust you and know you.

As a business owner, I am sure that you know your product and service inside-out – you are the expert in your field – yes?  Well, you need to take that “know-how” and share some of it – people want to hear from you – their very smart “friend” who knows all about these things that they are interested in too.

Here are 3 Top Tips for Interacting:… Read More