We are often asked to speak at groups and events about social media. Everyone wants to know how to use social media effectively.
In some ways, the answer is simple – set up correctly, know and use your keywords and then engage with your audience by posting on your chosen social media platform(s) regularly.
However, the plethora of social media networks can be overwhelming. If you don’t use them personally it can be very daunting to use an online system that you are not familiar with. And even if you are a regular personal user of social media, crossing the boundaries into business social communication can be difficult. Add to this that the news media keep telling us about the negatives of social media and protecting our privacy, it’s no wonder some people struggle.
For a small-medium business owner, there are 3 choices:
