Business Blogging

About Us, B2B (Business to Business), B2C (Business to Consumer), Business Blogging, Facebook, LinkedIn, Social Media for Business, Twitter

The BLOG – the HUB of Social Media


The Blog is the Hub of a businesses’ communication and social media activity.

It is the space that you own (as opposed to 3rd party sites like Facebook) and that you can use to discuss anything related to your industry or of interest to your audience.    In essence it is an online community.

“Blog” is still a relatively new concept in the business world of NZ.  In fact 46% of major websites in NZ do not have a Blog on their website, despite the majority of them using them Facebook and Twitter as a marketing tool[1].

Where social media platforms can drive traffic to your website, the blog and its contents will keep them there and keep them coming back for more.

By building a Blog into your marketing strategy you will benefit from:

  1. Search engines like Google like fresh content and will reward your site with a high search ranking (especially if you use your keywords and post tags correctly)
  2. You can publish your own Content, when you wish and as you wish
  3. Your content is archived and always there (unlike a published article in print)
  4. The reader can interact directly with you by leaving comments and sharing the article on their networks
  5. Visitors can subscribe to your blog – and you will own that database… Read More

B2B (Business to Business), B2C (Business to Consumer), Business Blogging, Resources, Social Media for Business

Interacting and Engaging with Customers Online: Benchmark Report & Practical Tips

The Rules of Engagement: NZ Website Study Finds Plenty of Room for Improvement

46% of major websites in NZ do not have a Blog on their website, despite the majority of them using them Facebook and Twitter as a marketing tool.

Only 42% of major companies allowed other people to share content with only 12% allowing interaction in the form of rating or tagging content.

Yesterday I had just finished a phone call with a colleague discussing the differences of the NZ pysche compared to the US with regards to active online engagement, when this report: The Engaged Web in New Zealand landed on my desk (or rather in my email inbox).  What great timing and an opportunity to put pen-to-paper (or rather finger to keyboard) and update my own blog!

This report studied 50 most popular/highly trafficked NZ websites (nb. these are large-sized businesses) across a range of industry sectors to see how kiwi businesses engaged and interacted with their customers online.  The findings are interesting.  Conclusions are, unsurprisingly – “plenty of room for improvement”…. Read More