I notice that many companies use Facebook regularly and are saying all the right things – “engaging” their customers with personable comments, providing them with information about what’s happening (“Come on in We’re Open”) – but this sort of marketing message doesn’t quite “cut it” anymore in today’s information overload/cluttered marketplace.
Here’s where they are missing out – they are treating Facebook as a standalone marketing communication channel. They are treating this social media channel as marketing only and missing the bigger picture…
Sound familiar? then consider this:
Integrate and Link
You have the opportunity to integrate your social media channels into your business by providing a link back to your website (or better still, your Blog) to entice the reader to click through, visit your website and maybe even “share” that content with their friends.
Provide additional helpful information
Once your reader arrives at your website, you provide them with more… interesting and helpful content.
Engage your Customer and Sell
The result of this is extra traffic to your website, but even more than that, an interactive visit, thereby engaging your customer and adding value. Ultimately this leads to trust and that potential customer is on track to become a true customer
.
MARKETING MESSAGES and lost opportunities
Outlined below are some common Facebook posts, the consumer behaviour that can incur, leading to a lost opportunity to drive traffic to your OWN website, remembering that you do not “own” or control the Facebook platform (case in point AirNZ’s recent hiccups with a Facebook-only promotion) :… Read More
