Blogs

Facebook Marketing – Give your Customers More

I notice that many companies use Facebook regularly and are saying all the right things – “engaging” their customers with personable comments, providing them with information about what’s happening (“Come on in We’re Open”) – but this sort of marketing message doesn’t quite “cut it” anymore in today’s information overload/cluttered marketplace.

Here’s where they are missing out – they are treating Facebook as a standalone marketing communication channel.   They are treating this social media channel as marketing only and missing the bigger picture…

Sound familiar? then consider this:

Integrate and Link

You have the opportunity to integrate your social media channels into your business by providing a link back to your website (or better still, your Blog) to entice the reader to click through, visit your website and maybe even “share” that content with their friends.

Provide additional helpful information

Once your reader arrives at your website, you provide them with more… interesting and helpful content.

Engage your Customer and Sell

The result of this is extra traffic to your website, but even more than that, an interactive visit, thereby engaging your customer and adding value.  Ultimately this leads to trust and that potential customer is on track to become a true customer

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MARKETING MESSAGES and lost opportunities

Outlined below are some common Facebook posts, the consumer behaviour that can incur, leading to a lost opportunity to drive traffic to your OWN website, remembering that you do not “own” or control the Facebook platform (case in point AirNZ’s recent hiccups with a Facebook-only promotion) :… Read More

Content is King! 10 great Content Ideas to get you started

Going back 12 years ago, I worked for Television New Zealand, in an entrepreneurial division that generated additional revenue from existing media content.  My manager would always preach:
“Content is King!”

Here we are in a very different business playing field, but the rule remains.

We now have this new tool called Blogs, still a relatively new concept in the business world of NZ.  It is short-hand for “Weblog” and is an easy way of presenting brief chunks of frequently refreshed Web content.

The Blog is the “Hub” of Social Media and for this, YOU NEED CONTENT.

Why?  Well, content drives the internet and your customer is looking for information that solves a problem, not a sales pitch.

Suddenly, we as business and brand owners have to take off our traditional marketing hat and put on our publishing hat, to create and publish content that is Valuable, Compelling, Relevant and Consistent to our customer.

Once we do this, we get it out to our customer using Social Media strategies – we have then involved our customer in our business…. Read More