The Rules of Engagement: NZ Website Study Finds Plenty of Room for Improvement
46% of major websites in NZ do not have a Blog on their website, despite the majority of them using them Facebook and Twitter as a marketing tool.
Only 42% of major companies allowed other people to share content with only 12% allowing interaction in the form of rating or tagging content.
Yesterday I had just finished a phone call with a colleague discussing the differences of the NZ pysche compared to the US with regards to active online engagement, when this report: The Engaged Web in New Zealand landed on my desk (or rather in my email inbox). What great timing and an opportunity to put pen-to-paper (or rather finger to keyboard) and update my own blog!
This report studied 50 most popular/highly trafficked NZ websites (nb. these are large-sized businesses) across a range of industry sectors to see how kiwi businesses engaged and interacted with their customers online. The findings are interesting. Conclusions are, unsurprisingly – “plenty of room for improvement”…. Read More
