Erik Qualman is the man behind the SocialNomics and the Social Revolution videos. The previous version with its great choice of music was one of 2010’s most videos on YouTube (it has over 2.8million views) and was shared by many as the defining source of statistics in the social media industry.
Qualman is the author of Socialnomics: how social media transforms the way we live and do business.
Today he released his new video – 2011 version. There are so many great statistics in this short 2 minute video and beyound. Here are my Top 10 that I consider very powerful and relevant.
- Social Media is about People
- Over 50% of the world’s population is under 30 years old
- 93% of marketers use social media for business
- Kindergartens are learning on iPads, not chalkboards
- A new member joins LinkedIn every second
- 50% of the mobile internet traffic in the UK is for Facebook
- eReaders have surpassed traditional book sales
- The ROI on social media is that your business will still exist in 5 years
- 80% of companies use social media for recruitment and 95% of those use LinkedIn
- Some Universities have stopped distributing email accounts
The numbers behind the social media use (700m Facebook users, 100 million tweets sent out a day, 2 hours of video loaded on YouTube per second, etc etc) are no doubt incredibly mind-blowing but these statistics are the entire World – I believe what is more relevant for our market and for small business owners is the TREND and as Erik Qualman puts it the “Revolution”. For a small business you need to be where your customer is and these statistics show that the world has changed, but the people are still there!
We don’t have a choice on whether we DO social media, the question is how well we DO it
Erik Qualman
