Business Blogging, Social Media for Business

Content is King! 10 great Content Ideas to get you started

Going back 12 years ago, I worked for Television New Zealand, in an entrepreneurial division that generated additional revenue from existing media content.  My manager would always preach:
“Content is King!”

Here we are in a very different business playing field, but the rule remains.

We now have this new tool called Blogs, still a relatively new concept in the business world of NZ.  It is short-hand for “Weblog” and is an easy way of presenting brief chunks of frequently refreshed Web content.

The Blog is the “Hub” of Social Media and for this, YOU NEED CONTENT.

Why?  Well, content drives the internet and your customer is looking for information that solves a problem, not a sales pitch.

Suddenly, we as business and brand owners have to take off our traditional marketing hat and put on our publishing hat, to create and publish content that is Valuable, Compelling, Relevant and Consistent to our customer.

Once we do this, we get it out to our customer using Social Media strategies – we have then involved our customer in our business…. Read More

About Us, Business Blogging, Facebook, LinkedIn, Social Media for Business, Twitter, YouTube

Sky News Australia talks Social Media for Small Business

I have just watched a fantastic news clip from Sky News from last Friday (12th Nov), called Technology Behind Business where they interview a panel of Australian Social Media experts.

If you haven’t got 13 mins to watch the interview in full, I have summarised it below.  Some great content, especially how they summarise Facebook, Twitter and Linkedin from a business perspective.  Also, I enjoyed listening to hear the Aussie accent for a change  :)

Summary:

It starts off introducing the topic by saying that

SME’s (small to medium sized businesses) view Social Media as the “unknown” with more than 50% currently shying away from it …… Read More

Business Blogging, Social Media for Business

The Village Online: Top Tips for Interacting with your Customer

I live in a “Village” – trendy term for a suburb with community feeling.  I love this.  I love the fact I go out and see people I know and can engage with.

Imagine if your business had its own village of loyal and interested customers, with whom you could interact with on a regular basis and share interesting information that you believe in and that relates to your industry.

Imagine if this “village” regularly bought from you because they trust you and know you.

As a business owner, I am sure that you know your product and service inside-out – you are the expert in your field – yes?  Well, you need to take that “know-how” and share some of it – people want to hear from you – their very smart “friend” who knows all about these things that they are interested in too.

Here are 3 Top Tips for Interacting:… Read More