Last week changed the landscape of Facebook for Business. The introduction of the Timeline for Pages was not unexpected but the extent of the changes has surprised some. As with everything on the ever-changing landscape of social media, we will soon adjust and forget the old ‘Wall’ and the new ‘Timeline’ format will become second nature.
By introducing this new style for business pages, Facebook have done the equivalent of turning a diary into an online magazine with columns and features – all providing great opportunities for branding and storytelling.
If you wish to update your Page yourself, there are a lot of how-to articles available including a nice overview pdf from Facebook. But as with any social media platform the ‘set-up’ is always the easy part, it’s making the page work for your business that takes more time and effort.
So what do these changes mean for all the marketers out there? Broadly speaking Facebook now offers more diverse ways to enhance an authentic brand experience away from a base level of direct promotions and brand messaging.
True to the core values of Facebook, this ‘magazine’ format is designed to present engaging content and story-telling. This reflects the interests of the consumer – essentially people are not on Facebook to be sold to. They are there to engage with ideas and areas of interest and to interact socially – a great opportunity for any business that wants to differentiate themselves by sharing their brand personality and adding value to customer service…. Read More
