About Us, Social Media for Business

What IS Social Media Marketing and How can it Benefit your Business?

Over the last 3 months I have immersed myself in the online industry and world of social media.  Because of all this learning, training, listening and participating in this field, along with my natural social tendencies, I do admit to forgetting that in fact, some people do not know what this term “Social Media” is !

You may have an idea that it’s something to do with Facebook and Twitter, but what does that mean to you? And if you are not one of the 500 million people on Facebook then you may be even more perplexed.

I have explained on a separate Page on my website, what I believe is a good summary of what Social Media means.  Have a read.

Then, consider this:

We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media

I have talked further in my next blog post about the Impact of Social Media and the way its changing the face of marketing and communication.

If all businesses are in social media networks, and people no longer have to look for their products and services, your competition is even stronger…. Read More

Just for Fun, Social Media for Business, YouTube

Flashmob Marketing

After watching Jamie’s Oliver’s Food Revolution the other night and seeing the Flash Mob he organised, I searched on the web to find out more about this “Flashmob” marketing technique and what it’s all about.

A Flash Mob is a true example of interactive marketing.  It’s where marketers create a really unusual experience in a really normal place, usually involving music and dance.

Obviously not the stuff of small-business marketing, but fun to watch: the power of the interaction of people and the ongoing “viral marketing” using YouTube.

This one happened just a couple of weeks ago at Heathrow Airport – it involved 500 people and was the basis of an advertisement for T-Mobile – what a great welcome home for some unsuspecting passengers!

Last year, T-Mobile also did something similar (but a bit more staged) in Trafalgar Square  which involved 13,500 people (I love the song, and the memories of London!)… Read More

Business Blogging, Social Media for Business

The Village Online: Top Tips for Interacting with your Customer

I live in a “Village” – trendy term for a suburb with community feeling.  I love this.  I love the fact I go out and see people I know and can engage with.

Imagine if your business had its own village of loyal and interested customers, with whom you could interact with on a regular basis and share interesting information that you believe in and that relates to your industry.

Imagine if this “village” regularly bought from you because they trust you and know you.

As a business owner, I am sure that you know your product and service inside-out – you are the expert in your field – yes?  Well, you need to take that “know-how” and share some of it – people want to hear from you – their very smart “friend” who knows all about these things that they are interested in too.

Here are 3 Top Tips for Interacting:… Read More

Social Media for Business, YouTube

Social Media Revolution

This is a great video to view to appreciate the power of Social Media and its place in today’s world.

The statistics are quite phenomenal.

You will be pleased you spent the 4 minutes or so to view it :)

This updated video, along with the original 2009 version, has had over 3.3 million views!

Social Media is not a fad,

It is a fundamental shift in the way we communicate

About Us, Social Media for Business

Interact! Chat, chat, chat

When I was a child at school my school reports would come home to my mother – all good grades, but always the comment along the lines of “very quiet”, “doesn’t speak”…  I’m not sure if my mother worried about this or just took it as my personality, but somewhere along the line, things changed!

I remember many late night phone calls to teenage friends, teritiary – told to be quiet in the back row, onwards to first job – talked too much… so it was no surprise that my career path took at couple of turns along the way and with all that love of chat, I went from an Accountant to Marketing and the Media.

From TVNZ Sales to my own marketing consultancy working, among others, for Auckland Zoo and Annabel Langbein, to active community involvement with fundraising and event management, I have had some great experiences (you can read more on my Profile if you wish).  And, from all this I have managed to pull together a unique set of diverse skills valuable in understanding how businesses tick…. Read More