To Market, To Market…
What do you do when you’ve got a strong business, fantastic products, great stories but no idea how to take them out to customers and prospects? That’s the situation Nigel Russell, founder of Holistic Hair, found himself in before he met SocialMediaMgr.
Expert hairdresser and trichologist Nigel has always been very good at using his networks to gain media coverage for his hair salon and natural product range in a variety of high profile magazines. He had set up a Facebook platform, website and blog but knew he wasn’t using them to full potential. In short, he was stuck with a lot of great marketing ideas and no clear way of pulling them all together.
SocialMediaMgr was originally contracted to manage Holistic Hair’s Facebook page but it soon became apparent that the business needed more than just social media support. Kerry Ensor quickly started to co-ordinate Holistic Hair’s overall marketing approach.
Stepping back to objectively examine the strengths of any business is hard to achieve for most owner managers. So, after building a new e-commerce website for Holistic Hair to improve direct sales and revamping Nigel’s existing Facebook and LinkedIn platforms, Kerry started to work on developing a clear marketing focus for the business.
Holistic Hair’s website, blog, social media platforms (including Pinterest) and video marketing were integrated and used to communicate clear messages into specific segments of the market. The SMMgr team was soon writing targeted e-newsletters and developing consumer promotions across multiple platforms to reach customers…. Read More
