About Us, Social Media for Business

What IS Social Media Marketing and How can it Benefit your Business?

Over the last 3 months I have immersed myself in the online industry and world of social media.  Because of all this learning, training, listening and participating in this field, along with my natural social tendencies, I do admit to forgetting that in fact, some people do not know what this term “Social Media” is !

You may have an idea that it’s something to do with Facebook and Twitter, but what does that mean to you? And if you are not one of the 500 million people on Facebook then you may be even more perplexed.

I have explained on a separate Page on my website, what I believe is a good summary of what Social Media means.  Have a read.

Then, consider this:

We no longer search for the news, the news finds us…

We will no longer search for products and services, they will find us via social media

I have talked further in my next blog post about the Impact of Social Media and the way its changing the face of marketing and communication.

If all businesses are in social media networks, and people no longer have to look for their products and services, your competition is even stronger…. Read More

About Us, Social Media for Business

Interact! Chat, chat, chat

When I was a child at school my school reports would come home to my mother – all good grades, but always the comment along the lines of “very quiet”, “doesn’t speak”…  I’m not sure if my mother worried about this or just took it as my personality, but somewhere along the line, things changed!

I remember many late night phone calls to teenage friends, teritiary – told to be quiet in the back row, onwards to first job – talked too much… so it was no surprise that my career path took at couple of turns along the way and with all that love of chat, I went from an Accountant to Marketing and the Media.

From TVNZ Sales to my own marketing consultancy working, among others, for Auckland Zoo and Annabel Langbein, to active community involvement with fundraising and event management, I have had some great experiences (you can read more on my Profile if you wish).  And, from all this I have managed to pull together a unique set of diverse skills valuable in understanding how businesses tick…. Read More