This is a great video to view to appreciate the power of Social Media and its place in today’s world.
The statistics are quite phenomenal.
You will be pleased you spent the 4 minutes or so to view it 
This updated video, along with the original 2009 version, has had over 3.3 million views!
Social Media is not a fad,
It is a fundamental shift in the way we communicate
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The Power of LinkedIn for Business Professionals
Interacting and Engaging with Customers Online: Benchmark Report & Practical Tips
Social Media Marketing– multiple platforms, one voice
